How does the Search engine optimization work for your website?
What does SEO mean?
You probably already know that it means search engine optimization, but to break it down even further, it is the process of enhancing your online content to the extent that search engines show it as a top result for searches of a relevant keyword.
All major search engines like Google, Yahoo and Bing have listings based on what the search engine considers the most significant to searchers and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers. Seo targets image, video, news, academic, industry-specific searches.
There are many factors that influence a search engine to optimize your website. They can be divided into off page SEO and on page SEO
These are the broad guidelines for on-page SEO:
The webpage should have a minimum of 300 written words.
The webpage should carry one image at least.
The image should have alt tags and the alt tags should be the same keyword for that particular page. The alt tag is a word or phrase that can be inserted as an attribute in an HTML document to tell Web site viewers the nature or contents of an image.
The keyword should be in the title of the page. Keywords the words and phrases that searchers enter into search engines. You have to bring down all the images, video, copy to simple words and phrases to create your primary keywords.
The keyword density shouldn’t be more than 2.5% of the total number of words in the blog. This means the keywords should not appear more than 2.5 times for every 100 words.
I have heard different views about keywords from many sources, some say use one keyword per page, and some say 4 to 5 keywords per page. Since I am using a free version of Yoast plugin I can use only one keyword. It is better to use only one keyword. If you stuff too many keywords, your website may get banned from the search consoles.
Your Meta description of every page should contain the keyword for that page.
Always interlink your pages including the photo or the image that you use in the webpage.
Always have an external link in the page. Let it be your social media account or to another website.
Mobile-friendly pages and proper URL structures also play an important role in enhancing SEO.
I am using a WordPress + domain website so my suggestion is for you to take a plugin called Yoast SEO to check your SEO worthiness.
There are many SEO checker websites which check your website’s score. Usually, any website which has a score of more than 75+ is considered good.
Interested to know about off page optimization and page rank? Wait for my other blog appearing shortly.