Search engine optimization Blog 2:
This is a continuation of my previous blog on seo, here I will be talking about back links, do follow back links, no follow back links, where to get links from, page authority and finally domain authority.
No matter which ever digital platform you choose, the organic reach is dying. If you have started to develop a website or a website blog after mid-2017, you cannot depend on organic reach alone. You have to pump in money to make any impact.
What is a back link?
Back link is a link building process by an incoming link from one website/ web page to another website. The more number of back links for a website, especially quality ones, the more weight age for it (in terms of seo).
There are two types of back links, one is ‘do follow’ and another is ‘no follow’.
Do follow: Do follow links allow search engines to follow them and reach a website. It increases the page rank of a website.
No follow: Naturally all the links are do follow links, unless a website modifies it to no follow link. It does not result in increasing the page rank. It is only good for traffic.
Say suppose my website’s page rank is zero and I give out a back link which is a no follow, naturally the link has no value to a website. Even if the link is a do follow your page rank is zero.
Even if a website has Page Rank 5 or 8 or 9 or 10 and they give out a no follow it is no use it is only good for traffic.
Try to get as many back links from do follow website and a do follow link which will increase your page rank and increase the traffic to your website.
Where to get these back links?
1) Local search engines for example in India ‘Just dial’, abroad ‘Yellow pages’ are the best ones.
2) Google local business page is definitely a must.
3) Do guest blogging on other websites which are genuine. I don’t recommend doing it mainly because I have seen many people asking to do a guest blog on their website. They say many people have guest blog on their website and in return they want a link from my website. When I check out their website I find all their blogs are written by them. Please find a genuine website to guest blog.
4) Always look out for websites where you can comment on a blog post. Always keep checking out for that comment, because the admin can delete that comment.
5) Try to get links from websites which have the same genre as your website. It increases your website rank. Do not concentrate on a particular genre. Try to write about different genres.
In social media, Facebook create a page for your website and places your links, you can put your link of your website in your twitter profile. Pinterest is also a good place to post your links. These are no follow links.
Create a YouTube channel, post your links there, it is also a no follow link. If your channel grows naturally your website traffic grows as well.
There are many social book-marking websites like Redditt, Quora, StumbleUpon and many more. Post your website links on these websites. Build your profiles here to increase your website traffic.
Since I am a game designer I have designed and published my own games. My game page or developer pages in google play and apple store has links to my website. It brinks in traffic to my website. More the number of games and good quality games I create, I can expect free larger traffic to my website.
I have profiles in Udemy and steam (the gaming platform) where my profiles has my website link.
It does not matter if you have more of no follow backlink, a backlink is a backlink to your website. The above links which I talked to you about are easy to get no-follow backlinks, they are easier to get than a do follow link.
Search engine optimization off line is mainly about the number of back links your website has.
Page authority and domain authority:
The Higher the page authority and domain authority, they will make your website come first on any search engine. This is a slow process, I have written more than 20+ blogs over a period of 1 year but my domain authority is 11 out of 100 and page authority is 10 out of 100 which is low. I am expecting it to reach 25 (both) only after 3 + years with over 100 + blogs.
What is domain authority?
Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages. The score is calculated from 1 to 100.
What is page authority?
Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages. The score is calculated from 1 to 100.
One more thing I wanted to talk about in on-page seo, don’t just write for 300 words to pass the seo green mark and write more than that and try putting a YouTube video there to get people to spend more time on your website. Try to write one blog at least daily or one or two blogs weekly. The more time people spend on your website and the more number of page views, it increases your page authority, page rank and domain authority.
To be honest if you are relying on seo alone, it will take at least 3+ years to achieve anything. The process of getting back links is quite difficult I would suggest you to concentrate on your on page seo, spend money in AdWords, build your social media profiles and spend money there as well in promoting your website.